PRODUCTS

Know Your Users

Segment, group and reach your audience on your terms at any time

Data Collection & Orchestration Insight & Analytics Audience Segmentation Customer Engagement Content Recommendations Next Topic >

Audience Segmentation

Use any event or data collected in the Unified Data Model to group your customers into vary narrow or broad segments in order to analyze their behaviors and engage with the segments both in-app and off-app. Users are segmented through configured rulesets that combine the different rules into the consumer actions and properties including:

Consumer State

Newly installed, returning, AVOD vs SVOD, about to expire, active/inactive

Customer Info

Demographics, geo location, preferences, devices used

Consumer Subscription

Plan (trial, basic, premium), when plan started, expiration date, coupon used, revenue

Content Consumption

What was watched, duration, content types, time of day, device used, how content was found

Content Metadata

Genre, category, type, length, when aired first, and more based on the metadata available

App Usage

App open, searches, likes, shares, where navigated, paths followed

Acquisition and Attribution

Which campaign acquired the user, which touch points, what did the user do on your apps

Engagement

Which campaigns did user interact with, did they convert or accomplish the goal

ALL Users

USERS TYPE

Watch Mostly
TV Series

USERS TYPE

Most Watched
Movie Genre

USERS TYPE

Have Streamed
Live Sports

USERS TYPE

Dormant
Subscribers

PRODUCT

Customer Engagement

Drive loyalty by providing the right content at the right time on the right device. Churn and customer loyalty are some of the key challenges for every streaming service.

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Our Case Studies
Shows How Its Really Works

Over the years we have collected Case Studies from our best clients to demonstrate that the name is backed with years of experience in bringing businesses to their goal.

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Increase Engagement
with Personalization

System identifies the important users who performed actions on your application

Learn More >

Drive Subscription
Revenue

System identifies the important users who performed actions on your application

Learn More >

Case Study 2

System identifies the important users who performed actions on your application

Learn More >

Increase Engagement
with Personalization

System identifies the important users who performed actions on your application

Learn More >

Drive Subscription
Revenue

System identifies the important users who performed actions on your application

Learn More >

Case Study 2

System identifies the important users who performed actions on your application

Learn More >

Make Your
First Step To Better Business Today.

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