Catch Media | Product

Data Collection

To understand your customers and take action, you first need to get your hands on all sources of data possible in your ecosystem and unify it to get a 360 degree view of each customer.

Single Source of Truth

Additionally, your organization works with ad networks, customer attribution & acquisition providers, and social networks to reach out to customers with content and offers. To enable your organization, all of this data has to be ingested into a single source of truth data warehouse where real-time actionable decisions can be made to help you reach your company KPIs.

Real Time Data Gathering

To facilitate this, Catch Media provides SDKs for real-time data collection from over 30 types of devices from your mobile and web apps, streaming devices and smart TVs. Catch Media also has a no-code configurable Partner Integration Layer, that will pull in the content meta data from your CMS, customer data from your CMS, and subscription and payment data from billing systems to ensure the 360 degree customer view updated in real-time. The Partner Integration Layer also has direct integrations into the ad, marketing and customer attribution companies in order to bring in that data.

Media Centric
Big Data Warehouse

Being a platform designed for the Media and Entertainment verticals, when we onboard you, there is no guessing or data modelling. The big data warehouse is designed with your vertical in mind. In its essence, the data model is optimized for users, user demographics, devices, different kinds of content, application flows, AVOD vs SVOD, and much more.

To onboard your data and events, a simple mappings is configured and your data is flowing into the Unified Media Schema. In addition, an ETL layer allows for data unification per field to ensure data from different sources merge properly.

No-Limits Scalable Database

Your ability to analyze data and segment users should never be restricted. The Unified Media Schema is designed to have no restrictions on the amount of data you put into it, in fact we insist that the more data sources and events available, the more should be ingested and unified to allow your insights to be as sharp as possible.

When you want to query your data, there are no limits on how much time you can query, or what columns to segment and filter by. There is no limiting data aggregation. All data and time ranges are available to you with minimal response times per query.

PRODUCT

Insights & Analytics

Insights pre-configured out-of-the-box tailored for each department ensures each member your organization has all the latest data KPIs they need reach their targets.

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