The Market Opportunity

Play Anywhere® connects the entire value chain to provide greater simplicity for customers and increased revenues for providers.

Meeting the needs of the consumer and the industry

The challenges facing the consumer are clear. More content from more vendors on more devices makes it harder than ever before to access all their media on any device. These consumers also face significant obstacles when it comes to selling the digital assets they own.

To realize the true revenue of digital content, the entire value chain must be incentivized. That is where Play Anywhere® comes in.

Meanwhile, content providers are searching for simple ways to allow their customers to access music, video, books and games on any type of screen while ensuring they can track where and how it it was consumed and that they are paid for them.

The Play Anywhere® platform and partner services provide the following unique opportunities to drive revenue, build customer behavior analytics and create marketing fund opportunities for our partners and service providers:

  • create a branded entertainment access service for your customers to sell or provide as a free service to all or high value customers;
  • use our tracking and reporting technology to provide advanced analytics of your customer’s behavior and track media ownership in their library;
  • create hyper-targeted promotions, using the Campaign Manager tool; and
  • provision devices with unique content without the need to crack open boxes and have staff load on content on to devices in store or in a distribution center.

How it works

Once a subscriber’s content is part of the Play Anywhere® network, all of their digital content is easily accessible, and when the subscriber wants to access their content, the Play Anywhere® system simply ‘points’ to the content aggregator that will deliver the content to the requesting device (set-top box, smartphone, car radio, hotel television, etc) in the fastest possible way.

New content can be easily purchased through the system. This is driven by a recommendations system via the Play Anywhere® SmartCloud which aids user discovery of new content based on their current content collection and watching or listening habits.

The Play Anywhere® system will:

Register content as acquired by an individual or family through:

  • Scanning and matching content on a computer and adding it to the registry;
  • Physical to Digital Interfacing with Point-of-Sale locations, such as a physical bricks and mortar retailers as well as pure-play online e-tailers;
  • Cable and satellite TV subscriber packages; and
  • Integration with disparate consumer content registries.

Register devices a user or family adds to their Play Anywhere® powered account.

Route content to the requesting device from a licensed content aggregator, to deliver fully legal and consistent highest-quality streaming,

Track, in real time, the movement of content through the ecosystem, including delivery, syncing, and playback events by device.

Disburse revenue generated from subscription plans, advertising and bundling, through the platform’s clearinghouse system.

Get in touch today to find out how you can do more with Play Anywhere®.