Campaign Manager

Want to target Lady Gaga fans? How about those who also love Bruce Springsteen? And only listen to them on a Tuesday?

Multi-layered campaign set-up is simple

Our Campaign Manager application lets you do it all. It allows you to manage, plan, execute, and track your promotions, while providing real-time analytics. Campaigns are loaded onto our simple web-based Campaign Manager tool and can be deployed within 48 hours.

Campaigns are sent directly to the consumer’s handset or desktop through Play Anywhere^® applications.

Content can include music, video, graphics, photos, interviews, and coupons and the campaign itself can be made up of multi-tiered layers of content delivered over different points in time.

In app promotions

With Campaign Manager you could create, for example, a campaign ‘New Music Friday’ and send users free songs from an artist you know they like plus interviews, the latest music video, behind-the-scenes footage and a voucher for money off the artist’s merchandise – all under one campaign.

Select your campaign user base easily

After your campaign and content have been loaded in to the Campaign Manager, you just need to choose which group of users the campaign will be sent to and when to send it. The selection criteria can be as simple or as complex as you want to make it.

Choose to send your free music promotion to all your users or, alternatively, send it only to those users who already own certain tracks, who also like a specific artist and who own a particular Android device. Then all you need to do is set up the deployment date. This could be triggered by the customer’s behavior, like when they have listened to a particular song, or coincide with the release date of a larger promotion.

Analysis and hyper-targeting

By integrating Campaign Manager with the detailed behavior analytics driven from Catch Media’s dedicated Business Intelligence platform, you can guarantee the right content is sent to the right users at the right time.

To make the process even easier, you can automate your promotions so that campaigns can be deployed promoting similar content based on what the user owns or their listening and viewing behavior, leading to personalized engagement and further revenue streams.

Access and accounts are protected

Campaign Manager handles multiple accounts under a single master account, giving you the ability to set different levels of access and publishing rights, therefore protecting the deployment of your campaign.