Business Intelligence & Analytics
Catch Media Business Intelligence and Analytics dive deeper into your data so you can monitor success and modify your customer campaigns.
Analysis for customer insight
By deploying our Business Analytics engine in the Play Anywhere® SmartCloud you can generate a series of reports, lists and summaries to provide clear analysis of your data, which you can then display, export or print.
To help you get started, we offer a wide range of standard reports or you can create customized reports to access the information you need to analyze specific trends and get a detailed picture of your customer’s behaviour and the success of your service.
A user-friendly interface
Our simple-to-use web interface gives you a real-time snapshot of corporate metrics and key performance indicators. The dashboard is a group of reports and different charts (or components) that display your custom report data graphically.
Analysis of campaign performance, sales tracking, and user behavior is accessible at the touch of a button.
The three types of analysis:
- Sales Reports: – standard reports showing usage statistics, sign-ups, average membership length and churn.
- Campaign Performance: – reports and analysis on campaign take-up rates and click-thrus for specific promotions deployed via the Campaign Manager (also available via the Campaign Manager interface).
- Behavior Analysis: – fully understand what your user base are doing–what they listen to, watch and read, what they own, what day they use their content the most–right down to the finest detail, like the most skipped song in their collection.
Discover more about how detailed analytics can lead to a greater understanding of your customer base and further revenue opportunities. Contact us today.